MTV ends Canadian branding - will cost CHUM $10 million

TORONTO – MTV Networks has decided to terminate its licensing agreement in Canada with the owners of MTV and MTV2 CHUM Limited today announced that the Viacom-owned company has decided to exercise its right to terminate its agreement with Craig Media Inc. The channels currently known as MTV Canada, a youth culture channel, and MTV2, a music video channel, will be re-branded effective June 30, 2005. No details yet on what the new channels will be called or what sort of programming deals might be worked out. MTV Canada and MTV2 were among the channels CHUM acquired in its purchase...