TORONTO and WINNIPEG – MTS Mobility customers now have a new array of audio and video capabilities at their fingertips.
MTS Allstream, QuickPlay Media and Standard Interactive have developed two new mobile services, Streaming TV and Streaming Radio, for MTS Mobility subscribers, the three companies announced today.
Powered by QuickPlay Media’s Personal Entertainment Server, the new Streaming TV service provides access to TV clips in a variety of categories that include weather forecasts, sports highlights, comedy clips, movie trailers, horoscopes and others. Clips start instantly when selected – no need to wait for downloading time – which is a large step ahead of many wireless video applications.
"Cell phones today are about so much more than phone calls. Music, news, television – customers want that on their new phones," said Kelvin Shepherd, president consumer markets, MTS Allstream, in a press release.
The new Streaming Radio service, launched in association with Standard Broadcasting’s Standard Interactive, offers more than 40 stations of digital-stereo, commercial-free music 24/7. This live on-demand, strictly music content is streamed in real time and also available through IcebergRadio.com, Standard Interactive’s streaming audio site.
"Users across Canada have responded enthusiastically to next-generation mobile audio and video services," said Raja Khanna, chief creative officer for QuickPlay Media. "We saw these two new services as a means of expanding mobile services to a very engaged Canadian market."
Streaming Radio content is ideal for people on the move and includes genres such as: Ill Noiz (Urban/R&B), 2Kool4Radio (Alternative Indie), World Classical, Groove Jazz, 80s Hair Bands (Metal), Hit Country, Classic Country and more.
"Through our IcebergRadio.com service, Standard Interactive has created a great set of music channels that are not just random jukeboxes, they are custom-programmed by real people with a serious passion for music," added Rob Bolton, national content director for Standard Interactive. "We’re convinced that listeners will love the stations, no matter how eclectic or obscure their tastes may be."
The new features are now available on mobile through MTS Mobility’s wireless network, covering 97% of the Manitoba population.
The services are presently available on multimedia compatible devices that include Samsung a900, a920 and m500 devices.
Subscription rates for both services at launch are $7 each month. Mobile Browser usage charges are separate.
www.quickplay.com
www.mtsallstream.com
www.standardinteractive.com
