MTM Report: Majority of English TV viewers engage with second screen

OTTAWA — More than half of English TV viewers in Canada have engaged in some form of second screen interaction, such as looking up something about a TV show while watching it, and almost one-third have engaged in “social TV” activities, such as chatting about a TV program on social media. That’s according to the latest report from Media Technology Monitor (MTM), Second Screen Interaction: Analysis of the Anglophone Market.Based on MTM’s research, 54% of Anglophone TV viewers are second screen viewers, with the most popular forms of second screen interaction being: looking up something about a TV show while...