MTM releases Fall 2021 Sneak Peek report

Report highlights trends in content discoverability and media consumption among diverse Canadians OTTAWA — Media Technology Monitor (MTM), a product of CBC/Radio-Canada, today released its Fall 2021 Sneak Peek report, which provides an overview of the top five highlights of MTM’s recent analysis regarding Canadians’ media habits, including among the country’s diverse populations. “The majority of Canadians (70%) continue to subscribe to a traditional TV service; however, SVODs now also hold a large piece of the market with 77% of Canadians subscribing,” reads a press release highlighting the report’s findings. “That same trend is seen among diverse Canadians who are...