BALTIMORE – The Mobile Devices and Home business of Motorola announced today its switched digital video (SDV) portfolio will now be available to independent video operators as a hosted solution operated from Motorola’s Secure Operations Center in San Diego.
The hosted SDV solution will enable independent operators to achieve the same bandwidth efficiencies from SDV as their larger MSO counterparts who have onsite SDV operations, according to the company.
Hosted SDV enables operators to make niche channel content available to their subscribers without committing dedicated bandwidth to those channels. It utilizes the same core components as a traditional SDV architecture to enable operators to effectively “turn off” seldom watched channels until demanded by a subscriber. (Rogers has already deployed this technology in Canada from its supplier, Cisco.)
When a request for a switched channel occurs, the SDV system enables the transmission of the channel via dedicated narrowcast QAMs and responds to the set-top box with the tuning details. This process occurs in a fraction of a second as a consumer changes channels, and the subscriber viewing experience is not noticeably affected. However, bandwidth reclamation levels are substantial enough to facilitate the launch of advanced revenue generating services such as high-definition television (HDTV), video on demand (VOD), and future bandwidth consuming services such as 3DTV and interactive TV applications.
“In today’s competitive environment, independent video operators are looking for innovative ways to launch advanced services quickly and cost-effectively,” said Bob Wilson, vice-president, video infrastructure solutions, Motorola mobile devices and home, in a release. “By moving… into a hosted environment, we deliver the SDV capabilities that independent operators need in a manner that is better aligned with their operational model.”
