NEW YORK – Motorola and MTV Networks introduced Head and Body on Thursday, the first time an entertainment series especially created for the wireless handset has been launched on a global scale.
As the latest initiative to come out of their strategic marketing alliance, Head and Body is a series of eight short mobisodes that follow the comedic adventures of a character whose head is detached from his body.
Shot in Tijuana and Los Angeles, the live action series follows the characters — i.e. his detached head and his body — and how they work together to attempt to meet women, keep fit and knock over as little as possible.
The mobisodes will be disseminated through MTVNI’s mobile distribution channels and via Motorola’s web site, www.hellomoto.com, in markets across the Asia-Pacific, Latin America and Europe. In the United States, MTV Networks’ Comedy Central is also distributing the content. More information regarding local distribution is available at www.headandbody.com.
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"By collaborating with MTV Networks International to create the Head and Body series, Motorola has redefined the way mobile content is developed for the third screen," said Leslie Dance, corporate vice-president of global marketing and communications. "Head and Body is a unique and witty entertainment series that marks the future of mobile phone entertainment and programming."
Head and Body was produced for MTV Networks International and Motorola by Jeff Labbe and Mike Folino at radical.media. The original score was composed by Paul Westerberg (The Replacements).
