Cable / Telecom News

More viewers watch TV and use the Internet simultaneously, but social networking while watching still catching on: MTM reports


OTTAWA – As the Internet helps to build engagement with television viewers, Anglophones are increasingly watching TV and using the Internet at the same time, according to two new reports from Media Technology Monitor (MTM).The first report, Multitasking – TV and the Internet, investigates the relationship between television and the Internet and how Canadians are increasingly using them simultaneously.Highlights from the report include:- Two-thirds of Anglophones multitask online while they watch TV, more than two and a half times the rate from nearly a decade ago;- Heavy multitaskers spend more time than average with both TV and the Internet; and- More...