More than half of video ad campaigns now run cross-screen: Videology

TORONTO – Advertising campaigns with a mobile component have skyrocketed, while over half of video ad campaigns now run across multiple screens, according to new data by Videology.The Q3 2015 Canadian Market-at-a-Glance report analysed all impressions running through Videology's platform in Canada during the third quarter. It found that there was a 154% year-over-year increase in the number of campaigns delivered on more than one type of device, accounting for over half of all online video ad campaigns (53%) in Q3 2015. Specifically, in Q3, 41% of all campaigns ran ads that were shown on PC and Mobile, while 12% were shown on PC,...