More sports channels on the horizon

OTTAWA – There could be two more sports network hitting the airwaves in Canada.The CRTC has received applications from Rogers Broadcasting and Quebecor-owned TVA Group for national, category two services tentatively entitled Rogers’ Mainstream Sports Specialty Service, and TVA Sports.In an application dated September 16, 2009, Rogers said that its new network will air “programming dedicated to all aspects of sports with an emphasis on mainstream Canadian professional sports”.“Rogers Broadcasting Ltd. will leverage our expertise in sports programming and our existing infrastructure to establish a premium service offering blue chip mainstream sports events with widespread viewer, subscriber and advertiser appeal”,...