More HD boxes among cable subs than satellite, says CTAM Canada

TORONTO – While consumers continue to buy high definition television sets in growing numbers, they still need an education on the final piece of the puzzle required before they can take in all the HD channels on offer: an HDTV decoder from their cable or satellite company. The Cable Telecommunications Association for Marketing of Canada (CTAM Canada) funded another round of research into the usage and adoption of HDTV in Canada and as expected, HDTV ownership has increased, though awareness of the need for a HD-enabled set-top is still very low. In a study conducted by Charlton Strategic Research on...