MONTREAL – LVL, a Montreal-based provider of over-the-top video solutions and services, has been selected by Groupe V Média to build and expand the reach of their existing on-demand Noovo.ca OTT platform.
The offering will include mobile, tablet and TV apps driven by powerful content merchandising features and innovative monetization models, says the press release.
LVL's E2 is a software as a service (SAAS) business platform which provides a set of features to operate, manage and monetize video application lifecycles. “In addition to its powerful merchandizing and monetization features, the platform includes an advanced storefront that allows content owners to expertly curate, package and sell their assets,” reads the LVL release.
"Groupe V Média is the ideal client to help demonstrate the versatility, power and ease of deployment of the E2 Platform" said Raagi Pandya, product and channel manager at LVL in the release. "With E2, we are tooling Groupe V Média to manage their OTT viewers in ways that optimize their lifetime value by creating high-value advertising inventory through innovative formats and advanced metrics."
