Momentum growing behind advanced video advertising, says In-Stat

SHIFTS IN consumer behavior combined with the growing demand for on-line and pay TV video-on-demand services are fueling the market for advanced video advertising, says a new report from In-Stat.Online video-on-demand services in the U.S. like Hulu, CBS Interactive and ABC.com are already driving growing advanced advertising revenue across their platforms. During the next five years, In-Stat predicts that pay-TV approaches to advanced advertising tied to popular TV shows, videos, movies and music content will come into their own.“The online VOD industry has the early lead for delivering advanced video advertising, but the pay-TV industry is moving quickly and will surpass...