Mobovivo, Turbulent team up to produce second-screen-friendly ads for TV clients

MONTREAL – Creative agency Turbulent Media and second screen software company Mobovivo announced today they have partnered together to distribute and market branded digital content from media companies to smartphones and tablets. “We’re very excited to partner with Mobovivo to better serve the broadcast TV industry,” said Turbulent president and CEO Marc Beaudet in a release. “Mobovivo’s second screen platform is industry-leading and will bring quality creative and advertising revenue opportunities to our TV channel customers.” “Together, Turbulent and Mobovivo will work with TV networks to turn the threat of second screens that pull audiences away, into the industry’s greatest asset...