Mobilicity spreading its network, adding handsets, digging in legal heels

By Perry Hoffman

OTTAWA - Mobilicity is ratcheting up its marketing as it prepares to launch in three more major urban centres: Ottawa, Edmonton and Vancouver. Service in Ottawa will be available in the next few weeks with Edmonton and Vancouver later in the month. As well Calgary will go online early in 2011. The upstart mobile carrier, currently only available in the Greater Toronto Area, recently unveiled a new marketing campaign dubbed FMyBill (it stands for Fix My Bill and can be viewed at www.facebook.com/mobilicity) to push its “unlimited everything” pricing plan in preparation for the new city launches. Doubling as a...