Mobilicity kicks off rebrand campaign

TORONTO – Mobilicity has unveiled some intergalactic spokespersons and the tagline ‘Now, that’s smart’ as part of its new corporate identity.The wireless carrier said Monday that part of its new strategy is to focus on its core customer proposition of being the smart choice for Canadian wireless consumers.“The wireless industry has become commoditized by a flood of offers, price points, handsets and language that we believe are confusing and unhelpful to consumers,” said chief customer officer Anthony Booth, in a statement. “We have researched the mistrust Canadians have of the Big 3 carriers and we see a tremendous opportunity for a refreshing...