Mobile TV and video on the rise, survey finds

TORONTO – Consumers are “confident” in the uptake of mobile TV and video, with 78% saying that they “expect an increase" in usage by 2010, a new study from QuickPlay Media has found. Consumer awareness of Mobile TV is also on the rise, with nearly half (46%) of respondents saying that they’re “aware” that their carrier offers a mobile TV and/or video service, a jump from 35% percent seen in the 2008. This change provides a strong indication that video services are benefiting from the extensive marketing efforts around multimedia-enabled devices, the study concluded. The second annual independent Market Tools...