Mobile philanthropy comes to Canada

MONTREAL – Canadian wireless operators are bringing mobile philanthropy to Canada.In collaboration with the Canadian Wireless Telecommunications Association (CWTA), the Mobile Giving Foundation (MGF) has launched a mobile giving platform that encourages Canadians to donate to an array of causes using their mobile phones.The MGF partners with carriers to create a ‘mobile giving channel’, where consumers can text a keyword that corresponds to a specific non-profit organization or charitable cause to a designated short code. Upon texting the keyword, a five dollar or ten dollar donation is made and processed.Wireless carriers then distribute the donation to the MGF, which passes...