NEW YORK and LONDON – BBC Worldwide is harnessing the power of Snapchat to promote its new nature documentary series Planet Earth II.
Snap and the BBC said Monday that exclusive mobile episodes of the series will air on Snapchat’s Discover Platform in Canada and the U.S. one day before their linear television premieres. In Canada, Planet Earth II will air on Blue Ant Media’s newly launched BBC Earth channel on February 18 at 9:00 PM ET/PT, simulcast with BBC America in the U.S.
Produced by BBC Studios’ natural history unit, the content will include six exclusive episodes, each featuring new scenes that have been specifically crafted for Snapchat’s vertical mobile viewing experience. The episodes, voiced by actress Sophie Okonedo, are designed to complement the theme of the TV episodes but will feature storylines that are unique to Snapchat.
“This initiative with Snapchat is the perfect partnership: a celebration of our amazing planet through an exclusive offering to Snapchat users, including many BBCA fans, who are some of the most plugged in and digitally aware people on earth", said Blue Ant Media television & digital CEO Raja Khanna, in the news release.
“This collaboration is all about taking a mobile-first approach to our amazing natural history landmarks”, added BBC Worldwide CEO Tim Davie. “And reaching untapped audiences to showcase jaw-dropping content on Snapchat is the perfect way to pay testament to the film-makers who produce these world-class shows.”
