Mobile episodes of BBC's 'Planet Earth II' to debut on Snapchat ahead of linear TV premiere

NEW YORK and LONDON – BBC Worldwide is harnessing the power of Snapchat to promote its new nature documentary series Planet Earth II.Snap and the BBC said Monday that exclusive mobile episodes of the series will air on Snapchat’s Discover Platform in Canada and the U.S. one day before their linear television premieres. In Canada, Planet Earth II will air on Blue Ant Media’s newly launched BBC Earth channel on February 18 at 9:00 PM ET/PT, simulcast with BBC America in the U.S. Produced by BBC Studios’ natural history unit, the content will include six exclusive episodes, each featuring new scenes that...