Mobile emerges as channel of choice for marketers, says survey

TORONTO – Canadian marketers are increasingly embracing mobile as a marketing communications channel, according to a survey released by the Association of Canadian Advertisers (ACA). It found that mobile is being actively considered, or employed, in over 90% of marcom programs today. The findings are based on a survey conducted by the association in January among 56 senior Canadian marketers representing a cross section of industry sectors and marcom spending levels. Participants were asked questions about their current business conditions, perceptions and strategic priorities. “The use of mobile as a marcom channel is becoming widespread,” said Susan Charles, Vice President...