Mobile consumers want convergence but ads should pay the freight

TORONTO – It's time for wireless companies to look harder at broadening their revenue base beyond subscriber dollars and towards ad revenue and other sponsorship programs, according to an international survey conducted by research and professional services firm KPMG. The survey of 3,576 cellular phone owners worldwide revealed that consumers see absolutely no limits in terms of what can be offered via their mobile handsets. It also found that 96% of North American respondents are in possession of a cellular phone, and 24% spend an hour or more each day on their mobile handheld devices. The report finds that simply...