MiQ strikes programmatic deal with Bell as digital set to double traditional ad spend

By Connie Thiessen PROGRAMMATIC MEDIA PARTNER MiQ has announced an exclusive partnership with Bell Media, to access its programmatic advertising marketplace, Bell DSP. MiQ will leverage Bell DSP’s TV consumption insights and premium TV inventory to drive its Advanced TV product, as well as the company’s sustainability offering, which helps brands offset the carbon footprint emitted by their digital advertising campaigns. “We’re laser focused on innovation and doubling down on data and content investments,” said Jason Furlano, SVP of commercial, MiQ. “We’re excited to be partnering with Bell Media, Canada’s leading media company for all programmatic buys with access to rich, addressable inventory. With more fragmented screens...