MIPCOM: Shows extend digitally to reach international audiences (especially kids)

By etan vlessing

CANNES - Two industry trends that have dominated Canadian TV in recent years -- the need for foreign co-production partners and the digital revolution -- came together at MIP Jr. last weekend in Cannes.The two-day tyke TV bazaar preceding the MIPCOM market saw Canadian indie producers unveil a slew of new shows accompanied by digital extensions that are aimed at the world market.Bell Media's Cirque du Soleil Media and U.S. partner Saban Brands announced plans to co-produce Luna Petunia, a preschool series from showrunner Bradley Zweig and inspired by the Quebec-based circus troupe – and Shaftesbury began shopping the upcoming...