
OTTAWA – Canadian Heritage Minister Mélanie Joly has confirmed her attendance at Prime Time in Ottawa (PTiO) next month where she will sit down for a one-on-one conversation with CMPA president and CEO Reynolds Mastin.
The conversation, which comes on the heels of Minister Joly’s sweeping ‘Canadian Content in a Digital World’ consultations, is scheduled as the afternoon keynote address on Thursday, February 2. The 22nd edition of PTiO will take place February 1 to 3 at The Westin.
“I very much look forward to the conversation with Minister Joly, to learn more about what she heard in her discussions with Canadians right across the country”, said Mastin, in the news release. “As a sector we stand at a critical point in time, and independent producers are excited about the opportunities that lie ahead.”
This year’s Prime Time conference will focus on the future of the industry in the age of experimentation. With subject matter that runs from the practical to the visionary, international and Canadian speakers will explore the most top-of-mind issues among the screen-based media industries – from accessing financing from digital players, finding new audiences and exploring the creative and business potentials of new platforms like mobile and VR. Panels, keynotes, roundtables and debates will also discuss international markets for export and partnerships and new models for distribution and ancillary revenue.