OTTAWA – Heritage Minister Melanie Joly has embarked upon Canada’s first creative industries trade mission to China.
She is accompanied by a delegation of almost 60 Canadian companies and organizations representing several sectors of creative industries, after issuing an open invitation last October for those seeking to build partnerships and business-to-business relationships in China.
Canadian Heritage said that the objective of the trade mission, which is scheduled for April 8 – 13, is to facilitate new market entry, leverage existing networks and renew partnerships.
“Additionally, it will serve as a platform for participating organizations to explore new business opportunities, advance ongoing projects, confirm collaboration between cultural institutions, artists and people, and advocate for and promote Canadian creative industries”, continues the statement.
Minister Joly will also meet with her Chinese counterparts in culture and heritage, as well as numerous Chinese creative industry representatives in an effort to identify and build on areas of collaboration.
