Millennials’ radio consumption impacted by life stage: Numeris

TORONTO – Radio plays an important role in the everyday world of Canada’s 8.4 million millennials, though life stages dictate their listening habits, according to new data from Numeris.Noting that major life change happens during the ages from 18 to 34 years, the broadcast measurement company divided millennials into three distinct groups: Dependents who live at home with parents (53%); Independents who live in their own home and do not have children (28%); and Parents, who live in their own home with children (19%).Highlights from the research include:- Largest radio reach and highest percentage for downloading/listening to music on their...