Radio / Television News

Millennials open to paying for ad-free news: poll

TORONTO - Millennials are more willing to pay for news than their older counterparts if it means bypassing ads, says a new poll commissioned by The Canadian Journalism Foundation.The poll, conducted by Maru/Matchbox, found that 13% of adults between the ages of 18 and 34 choose paid access over free access with advertising, compared to 7% among those aged 35 years and older. The poll results also showed that millennials (42%) are more likely than their older counterparts (27%) to prefer sources that are in-depth and specific versus general.However, the poll also found an overwhelming majority (91%) of Canadians prefer...