OTTAWA – With the vast majority of Millennials owning portable media devices, some 90% simultaneously go online and watch TV, says a new report from Media Technology Monitoring (MTM).The report, A Profile of Millennials’ Media Technology Adoption and Use: Analysis of the English-Language Market, profiles Millennial Anglophones and their ownership and use of media technology. It separates Millennials (18 to 34 year olds) into two groups, with Gen Z defined as those aged 18-25, and Gen Ys defined as those aged 26-34 years old.Highlights from the report include:- Anglophone Millennials report spending more than 30 hours online weekly;- Over nine in ten Anglophone Millennials are social...
