Millennials embrace TV, but view it differently: Numeris

TORONTO – Regardless of whether they are focussed on their schooling, their careers, or starting families, television reaches at least 94% of Canadians millennials every week, according to new data from Numeris.Noting that major life change happens during the ages from 18 to 34 years, the broadcast measurement company divided millennials into three distinct groups: Dependents, who live at home with parents (53%); Independents, who live in their own home and do not have children (28%); and Parents, who live in their own home with children (19%).Highlights from the research include:- The largest TV reach and highest average weekly viewing...