Military Channel to become American Heroes Channel March 3

PASADENA, CALIF – Discovery Communications recently announced that it will change the name of the Military Channel to American Heroes Channel (AHC). Debuting on Monday, March 3, AHC features an expanded mix of programming targeted to an audience of P25-54, with an emphasis on men, and will be supported by on-air, off-air and online marketing elements rolling out starting in a few weeks.In a press release, Discovery said the rebranding expands on the Military Channel’s promise to honour those who have defended our freedom, while providing a rare glimpse into major events that shaped our world and the trailblazers and unexpected advocates who...