TORONTO – Richmond Hill, ON based Intertainment Media has been named a global agency partner by Microsoft Corporation.
As part of the partnership, Intertainment and its wholly owned subsidiary Itibiti Systems, will integrate specific Microsoft services and technologies into itiBiti, a voice-powered social networking platform.
Intertainment and Itibiti will work with Microsoft’s live services team to enable direct access to popular Windows live services – including Windows Live Messenger and Live Search, from the itiBiti desktop platform, the company’s announcement read.
Combining an all-in-one computer desktop entertainment and communications suite with full social networking capability, itiBiti is “the first integrated private label platform designed to enable brands to engage users globally and drive new revenue streams”.
"We are honored to have been selected by Microsoft as a partner in their Interactive Agency Partnership Program," said David Lucatch, president of Itibiti Systems and CEO of Intertainment Media, in the announcement. “Our focus, along with Microsoft Live Services, is to deliver a robust launch for itiBiti – one that will provide increased value for our clients and stakeholders, and spark new conversation for industry, marketers and consumers alike."
