MONTREAL – Radio-Canada Revenue Group has appointed Michele McEnery to the position of director, national and multiplatform sales in Toronto.
McEnery takes over from Jerôme Leys, who left the CBC in February. She will report directly to executive director Jean Mongeau, while continuing to serve as director, corporate affairs development for CBC/Radio-Canada, a position she has held since September 2010. “Michele has in-depth knowledge of the needs and realities of the national advertising market in Toronto, where she’s worked for many years. She’s the perfect person to help our clients maximize the impact of our distinctive offering,” said Mongeau in a statement.
Over her nearly 30-year career, McEnery has worked for such companies as CTV, Canwest Global and, most recently, Quebecor Media, where she was managing director of QMI Sales, the division in charge of national sales for Sun Media, Canoe, the TVA Network and TVA Publications.
