MERGING MEDIA: Branded entertainment could be big growth area for Canadian producers

VANCOUVER – It’s a $44 billion a year industry south of the border and a new study on branded entertainment, released Wednesday by the Canadian Media Production Association (CMPA) at the Merging Media conference in Vancouver, suggests the production landscape is also ripe here for Canadian content creators to forge greater collaborations and take better advantage of evolving financing models. “Branded Entertainment: A New Production Financing Paradigm” is a three-part study prepared by Duopoly’s Catherine Tait. It is sponsored by the Ontario Media Development Corporation (OMDC), the Canada Media Fund (CMF) and the Bell Broadcast and New Media Fund. The...