TORONTO – Mellany Masterson has been named head of Nelvana Enterprises as of Tuesday, October 1st.
She had been the company’s vice-president of global consumer products and international distribution and will now oversee the Corus Entertainment division’s brand strategy, content distribution, digital, licensing and retail development.
“As a valued member of the Nelvana and Corus team, we are thrilled to have Mellany take the lead in this role as we focus on growth in content distribution and consumer products, developing key strategic partnerships and accelerating digital expansion plans,” said Pam Westman, president of Nelvana in a press release.
Masterson (pictured) was the driving force behind securing new brand acquisitions and global partnerships for the company, including expansion into some digital-first toy initiatives, says the company release. As head of Nelvana Enterprises, her focus will be on “ensuring greater cohesion across the company’s business units, putting a stronger focus on global endeavors and international expansion,” says the company.
Masterson takes over for Westman, who was promoted to president of Nelvana in September. A replacement for Masterson has not yet been named.
