‘Medutainment’ coming soon to waiting rooms via BFLD

TORONTO – Digital out-of-home company Broadcast Live Digital Corp. (BFLD) is targeting waiting rooms in the Canadian health care centre with patient-friendly content known as ‘medutainment’.The company says that it has created a unique approach to content creation and management with a methodology that stimulates the ‘point of care’ audience geared specifically at primary care physician offices. On Monday, the company confirmed the activation and deployment of 25 locations in the Canadian health care sector.CEO Robert Oswald said that the growth opportunity in this segment “weighs in on a statistic that supports our revenue model for advertising and sponsorship with...