Media use fuels growth of consumer network storage, says In-Stat

CONSUMER NETWORK storage (CNS) is moving from the innovator stage to the early adopter stage, and will experience rapid growth over the next several years, according to a new study from In-Stat.But the report Global Consumer Network Storage Market says that major vendors must focus on customer education, awareness, and ease-of-use to influence consumer demand and to increase wider adoption.“Despite intense market competition, the six largest players increased market share in 2009”, said In-Stat analyst Norm Bogen, in a press release. “But with narrowing product differentiation, competition will shift to ease-of-use, functionality and brand awareness. This combination of maturing market dynamics and...