TORONTO – With technology, artificial intelligence and robotics triggering lightning fast developments in the cultural and creative industries, Canadian content creators, producers, and broadcasters must find innovative new ways to remain relevant in the globalized content market, says a new report from the Canada Media Fund (CMF).
The report, Future Shock Is Now, seeks to find that path by examining the following four major trends that are poised to dominate 2018:
– Finding a counterbalance to online giants: Everyone will need to learn to better negotiate their presence on and collaboration with the super-platforms, while making better use of the technologies that define our digital landscape.
– Appropriating technology for creative purposes: The ubiquity of social media and the rapid rise of technologies, such as artificial intelligence, are being ingeniously explored by storytellers.
– Audio’s revenge: Media consumption can increase only if users are not confined to keyboards and screens; instead, they must be given options to consume and interact with content while doing something else.
– Advertising’s about-face: Content industries have observed that they must find revenue alternatives considering the increased rejection of online advertising.
The report also contains ten fact sheets that explore the phenomena behind the evolution of these four major trends, including voice activation, chatbots, programmatic advertising, and augmented reality.
This is the eleventh Trends Report released by CMF Trends since 2013.
