Media companies' survival could be linked to Web 2.0, says research

As media companies and telecom service providers see their traditional business models erode due to communication services, information and entertainment content shifting to the Internet, survival could be as simple as monetizing Web 2.0, says new research from In-Stat.But to accomplish this, organizations must do more than simply adding functions, such as links to social networking sites, Twitter messaging, chat rooms, and user comments/feedback, the report continues. While these functions may help marketing and customer retention, they do not represent a Web 2.0 business model."Web 2.0 business models encompass an ecosystem of partnerships, designed to leverage both internal and external...