McDonald's is lovin' the Olympics

TORONTO - McDonald’s Restaurants of Canada has signed a multi-platform sponsorship agreement with Canada’s Olympic Broadcast Media Consortium for the Vancouver 2010 Olympic Winter Games. The integrated media activation program extends across various platforms and gives McDonald’s Canada exclusivity in the categories of ‘Hamburger Quick Service Restaurant’ and ‘Breakfast Food Quick Service Restaurant’, the press release said. “We’re really excited about teaming up with Canada’s Olympic Broadcast Media Consortium to bring the Games to life from coast to coast and engage Canadians like never before,” said Brian O’Mara, McDonald’s Canada CMO, in the release. “McDonald’s will share the spirit of...