OTTAWA – Production of the feature film Maudie, the Canadian/Irish co-production starring Sally Hawkins and Ethan Hawke, generated $6.4 million in GDP, drove $9 million in total economic output, and contracted services from nearly 300 businesses across Canada, says a new study released by the Canadian Media Producers Association (CMPA).
The study, available here, also found that work on the film in Newfoundland and Labrador saw $3.7 million in production expenditure, which yielded $4.1 million in GDP and $5.6 million in total economic output for the province. In Ontario, a production expenditure of $1.7 million generated $2.3 million in GDP and resulted in $3.4 million in total economic output.
Provincial production incentives, administered by the Newfoundland Film Development Corporation (NFLDC) and the Ontario Media Development Corporation (OMDC), helped to catalyze this economic activity – in Newfoundland each provincial tax credit dollar resulted in $8.54 of economic output, in Ontario each tax credit dollar resulted in $10.58 of economic output.
Maudie, which tells the story of Canadian folk artist Maud Lewis, was principally filmed in Newfoundland and Labrador, with post-production work completed in Ontario and Ireland. The film has been nominated for seven Canadian Screen Awards, including Best Motion Picture, Director, Screenplay, Actress and Supporting Actor. It also won a number of awards at the Irish Film and Television Awards earlier this year.
“Combining an unforgettable story from Nova Scotia, local production talent from Newfoundland and Labrador, and world-class industry suppliers from Ontario, Nova Scotia, Quebec, and Alberta, this film truly embodies the collaborative spirit of our national production sector,” said CMPA president and CEO Reynolds Mastin, in the study’s news release.
“Just like Maud Lewis and her artwork, this film reflects the rich character of the subject matter and the talent of the local community where it was created,” added Mary Sexton of the St. John’s-based Rink Rat Productions, which co-produced the film along with Screen Door and Parallel Films. “Maud’s story, and the incredible recognition it has received, really shows what is possible when we bring Canadian stories to the screen.”
