TORONTO – Rogers Media has kicked off a national marketing campaign in support of new channel FX Canada that is launching Monday at 9pm ET/PT (8CT, 7MT).
Headlining the campaign is a promotional stunt for the comedy series Wilfred which will see “dogs” infiltrate markets including Toronto, Calgary and Vancouver. From public transit to city corners to sporting events, the dogs will be integrated in daily commuter activities in promotion of the critically-acclaimed series.
Rogers is also airing targeted television promos showcasing the channel’s programming on its networks and channels, in addition to 30-second radio spots and 10-second tags. Print ads are currently appearing in newspapers, slect Rogers Media publications, and out-of-home on billboards, transit shelters, subway/transit interiors, bus sides and digital restobars in select markets. A mix of display, pre-roll videos and search engine ad placements also support the digital campaign across online networks like You Tube, AOL, Google and Yahoo.
FX Canada will be available in standard and high definition to Rogers Digital and EastLink subscribers beginning Monday on a two month free preview. Rogers Digital subscribers can find FX Canada on channel 318 (standard definition – in Ontario and select systems in New Brunswick and Newfoundland), and 565 (high definition – Ontario only). EastLink subscribers can find the channel on 667 (high definition), while SD channel placement varies in some EastLink regions. Many FX Canada programs will also be added to Rogers On Demand Online.
