MARKETING: Branching out into video portals

By Glenn Wanamaker

MONTREAL – BRANCHEZ-VOUS!, the Montreal-based Internet media company, today launched two new online video portals, banking on the belief that video advertising will fly. The two web sites, BRANCHEZ-VOUS.tv and BV2.tv, are both aimed at young adults, largely male, and tuned in technologically. While the first will offer news and information, BV2.tv will focus on video entertainment. Both feature video clips, lasting from one to five minutes, available on demand, free of charge. Patrick Pierra, president and CEO of BRANCHEZ-VOUS! Inc., said that a decade after the emergence of the Internet as an essential media, the time is right for...