Marketing and sales heads picked for Olympic consortium

TORONTO - David Strickland has been hired as senior vice-president of sales and Adam Ashton as vice-president of marketing for the CTV-Rogers' coverage of the 2010/2012 Olympic Games. Reporting to Keith Pelley, president of CTV-Rogers Olympic consortium, and effective immediately, Strickland and Ashton are the latest additions to the CTV-Rogers Olympic team, following announcements last month appointing Rick Chisholm as Executive Vice-President, Broadcasting, and Alon Marcovici as Vice-President, Digital Media and Research, as reported by Cartt.ca. Strickland (right) is responsible for overseeing all aspects of the revenue streams (conventional, specialty, radio, mobile and online), including sponsorships, sales packaging and pricing,...