Marilyn Denis Show promotes Ikea catalogue in new ad campaign

TORONTO — CTV’s morning lifestyle show, The Marilyn Denis Show, has signed a new brand agreement with Ikea to promote the Swedish retailer’s upcoming 2021 catalogue, Bell Media announced today. Running until August 23, the campaign features a 30-second, co-branded commercial airing on CTV and CTV2, as well as CTV Life, CTV Comedy, CTV Drama, E!, Much, MTV, Discovery, Animal Planet and Discovery Science. The partnership also includes three show integrations featuring host Marilyn Denis and design experts Tommy Smythe and Kasia Waloszczyk, as well as accompanying The Marilyn Denis Show Pinterest theme boards based on Ikea’s “how to” categories....