Marcovici joins Globe and Mail

TORONTO – Former CTV exec Alon Marcovici is joining the Globe and Mail in the new role of vice-president of marketing and audience intelligence.Effective June 20th, Marcovici's primary responsibilities will include overseeing brand and consumer marketing, sponsorships, and spearheading an initiative to deliver enhanced audience intelligence to inform and enable the paper’s business strategies. Marcovici was most recently EVP of digital media at CTV, and also served as VP of digital media for Canada's Olympic broadcast media consortium."The creation of Alon's new role has been driven by our desire to have access to much deeper audience intelligence that will allow...