Marcovici adds CTV digital media to portfolio

TORONTO – CTV has named Alon Marcovici as its VP of digital media, effective immediately.The move means that Marcovici is responsible for CTV's overall digital media strategy, overseeing the company's numerous initiatives across all digital platforms. He will also continue in his role as VP of digital media for Canada's Olympic Broadcast Media Consortium.Marcovici's career in marketing and communications spans the sports and entertainment, media and non-profit industries. His resume includes various roles with Maple Leaf Sports & Entertainment, the NBA, Florida Panthers, Toronto Board of Trade, and NBC's Olympic coverage.www.ctv.ca