TORONTO – Content creation company marblemedia had added a brand integration department to work collaboratively with broadcasters and brands to bring Canadian programming to life on multiple screens.
The company will offer opportunities for brands to connect with consumers via seamless integration in quality Canadian entertainment. Integrations will be highly customized and developed collaboratively on in-house projects as well as initiatives with broadcasters, brands and fellow producers.
“We saw a real opportunity to work more closely with broadcasters and advertisers to integrate brands into both television and on-line entertainment where there is a natural fit” said co-founder and executive producer Mark Bishop, in a press release. “This does not mean we will compromise the integrity of our programming in any way. We think the true value of this approach is only realized where the brand association actually makes the content stronger and creates value for our audiences”.
Lisa Reis has been hired as director of brand integration to head up the new department.