Many Canadians still watching linear TV, CMF report finds

By Connie Thiessen The Canada Media Fund (CMF) has released its 11th annual Key Trends Report, exploring how the screen-based industries might evolve in the coming years, including where advertising, viewer habits, and media technology are headed. Among the study's key data points are that screen content consumption remained stable between the third quarter of 2021 and Q3 2022, even as Canadians were emerging from pandemic routines and returning to more normal life and travel. 84% of anglophones and 81% of francophones watched live TV via a linear channel in the last month (Q3 2022) with TV sets remaining the primary device to watch television content for 78% of anglophones...