Radio / Television News

Making lemonade…

TORONTO – You plan and you plan for a big TV change – one of the biggest, really – how your network will appear on screen. You decide on a hot new look, launch it with much pride and WHAM! Your e-mail box floods with how much your loyal viewers hate the new look. So what do you do? Do you insist you’re right and figure people will learn to love it? Or do you get creative? For the folks running Movieola, who just went through this, they used this recent bit of self-inflicted turmoil to instead build viewer loyalty....