Majority of Canadians are Olympics fans (mostly on TV still), but overall engagement dips

TORONTO - The Pyeongchang Winter Olympic Games did a good job capturing imaginations this winter generating strong Canadian audiences for sponsors and advertisers on TV, digital and social channels according to a new report from Toronto’s Solutions Research Group.According to the survey, three-in-four Canadians (75%) said they followed at least some of the Olympics on any platform (TV, digital, social or mobile sources). While this is a strong majority overall, it fell short of the 82% level who said they followed at least some of Sochi Winter Olympics based on a comparable SRG post-event survey of 1,000 Canadians in 2014.Engagement...