TORONTO – Most Canadians value their television subscriptions, including the channels and packages available to them, but want the opportunity to further customize those packages, according to a Harris/Decima poll conducted on behalf of Rogers Communications.
Of those Canadians surveyed in the poll, 78% said they subscribe to TV services from a cable or satellite provider. Other highlights from the survey include:
- Remote control reigns – Canadian viewers still enjoy surfing a wide-range of channels:
Over 70% of the TV customers' surveyed claim their subscription is important for their household's entertainment needs, and the same percentage reported being happy with the number and range of channels available to them. However, 86% seek more flexibility and choice in the channels they are able to include in their TV subscriptions.
- Majority of Canadians like having access to the TV bundles offered today, but they are also interested in the option to pick-and-pay per channel:
While 60% would pay extra per channel, 64% say they like having access to TV packages that offer multiple channels and programs in one bundle.
- Canadian viewing habits continue to evolve and are driven by new technologies and platforms:
Canadians are supplementing their TV subscriptions with over-the-top (OTT) entertainment services. Among those surveyed with an OTT service, three quarters (75%) also have a cable or satellite subscription.
Data was collected using computer assisted telephone interviewing via the Harris/Decima teleVox omnibus. Overall, 1,019 completes were collected nationally between November 7 and November 11, 2013. The sample consists of 80% landline and 20% cell phone respondents, with quotas by gender (50/50 split) and by region.
The data is weighted in tabulation to replicate actual population distribution by age and gender within region according to the 2011 Census data. This survey is considered accurate to a margin of plus or minus 3.1 per cent, 19 times out of 20.
